First Commercial Featuring Jerry Seinfeld
Second Commercial Featuring Jerry Seinfeld
New Commercial "I'm A PC"
Pharrell Williams is an Apple User
Microsoft is a brand that has been losing a lot of ground to Apple recently and have decided that it is time to do something about it. While I commend their effort to put a halt to the Apple's dominance, I find it terrible the way they are going about it. First off I do not find Jerry Seinfeld or Bill Gates to be great spokespeople for the brand. Why? Well, Seinfeld is known to be an Apple user and what about Seinfeld has to do with Microsoft and its products. Seinfeld does not make Microsoft cooler. Bill Gates is no longer with the company. Even though he is seen as the face of the brand, he is in the past and it is time to move forward. For that reason alone, Bill Gates should not have been used. Microsoft, who is spending $300 million for this campaign, received a lot of criticism for these ads. Also, another problem with these commercials, is that it's not clear what the message the consumer is supposed to take away. It is not really that clear it is a Microsoft commercial really.
The "I'm a PC" ad is a better move in the right direction. I like the "Life without Walls" tagline. It gives the brand some crediblity and a message to send to its consumers that they can connect to. However, the problem I have with this commercial is that some of the celebrities that are used that claim they are a PC are in fact, avid users of Apple products. For example, Pharrell Williams has videos where he has confessed his love and loyalty to Apple products, such as his famous gold iPhone. This is not good for Microsoft because a lot of people know what these celebrities use. When I saw this commercial that was the first thing I noticed. A lot of these people use Apple products on a regular basis. This can only mean one thing. Microsoft is sendind mixed messages or they are that deseparate to create an image. In my opinion, there can be no half stepping, people will call bullshit on this immediately and Microsoft will find it self in even more trouble. While I love the message, the exectuion was half done. Go out there and find some people that really do use PCs. If there are none, get some footage or something of Pharrell and other Apple users, using a PC. You have to be authentic and that is what I feel Microsoft has fallen short of with these new ads.
The "I'm a PC" ad is a better move in the right direction. I like the "Life without Walls" tagline. It gives the brand some crediblity and a message to send to its consumers that they can connect to. However, the problem I have with this commercial is that some of the celebrities that are used that claim they are a PC are in fact, avid users of Apple products. For example, Pharrell Williams has videos where he has confessed his love and loyalty to Apple products, such as his famous gold iPhone. This is not good for Microsoft because a lot of people know what these celebrities use. When I saw this commercial that was the first thing I noticed. A lot of these people use Apple products on a regular basis. This can only mean one thing. Microsoft is sendind mixed messages or they are that deseparate to create an image. In my opinion, there can be no half stepping, people will call bullshit on this immediately and Microsoft will find it self in even more trouble. While I love the message, the exectuion was half done. Go out there and find some people that really do use PCs. If there are none, get some footage or something of Pharrell and other Apple users, using a PC. You have to be authentic and that is what I feel Microsoft has fallen short of with these new ads.
No comments:
Post a Comment