Euro 2008

Euro 2008 began on June 7th. This is the equivalent to the World Cup for Europe. There have not been many surprises besides the Netherlands beating the Italians, the World Cup Champions, 3-0. Check out the games on ESPN.

Euro 2008 has also opened up great opportunities to promote the game of soccer/football around the world. Advertisers and ad agencies have come with some creative executions to capture the attention of the world as Euro 2008 takes place. Here is an great article from Creativity Online showing some of these grand ideas,
http://creativity-online.com/?action=news:article&newsId=127648&sectionId=ad_critic_news

ENJOY!!!