IN AN ABSOLUT WORLD, everyone could be Kanye West.
This is the newest addition to the IN AN ABSOLUT WORLD campaign, courtesy of Kanye West. Although a lot of people think this campaign is outrageous and a lot of the executions are over the top and a chessy, I do think this campaign is great. The campaign has great legs to it, can be serious and humorous and lends itself to a number of great ideas that can be really monumental. I do agree that some executions are taken to far and really get away from what the campaign really stands for and its true meaning. That is where my love for this campaign comes from and where I think its true effectiveness lies.
Here is the copy from a print ad that I think communicates the true essence of the campaign and is inspiring.
Here is the copy from a print ad that I think communicates the true essence of the campaign and is inspiring.
In an Absolut World,
we question everything.
We challenge assumptions and defy conventions
because that is the first step to making things better.
In an Absolut World,
reality is only a starting point.
The last stop before imagination takes over
and we create a new world as ideal and inspired as our vodka.
In an Absolut World,
it's not about right or wrong.
Only what if and why not?
We can never claim the last word.
We only begin the conversation.
In an Absolut World,
justice is always poetic.
Optimism is our point of view.
Wit and style are the means to an end
and everything is as carefully crafted
as what we put in our bottles.
In an Absolut World.
We challenge assumptions and defy conventions
because that is the first step to making things better.
In an Absolut World,
reality is only a starting point.
The last stop before imagination takes over
and we create a new world as ideal and inspired as our vodka.
In an Absolut World,
it's not about right or wrong.
Only what if and why not?
We can never claim the last word.
We only begin the conversation.
In an Absolut World,
justice is always poetic.
Optimism is our point of view.
Wit and style are the means to an end
and everything is as carefully crafted
as what we put in our bottles.
In an Absolut World.
If Absolut focused more on the depth of this statement and grew some executions that really exemplify these words and not just a humorous and out of mind execution the campaign could achieve a lot more than it already has. Despite these thoughts and this campaigns many critics, I still love this campaign.
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