Barack Obama is becoming more than just a Presidential candidate, but he is quickly becoming a brand. There are a gazillion t-shirts bearing his face and every month he is on a different magazine cover. Will this brand endure if he happens not to win the election? I think it is too early to tell. I am interested to see how many true supporters Barack has or if people just feel the Obama brand is a fashion statement or the cool thing to do. I think this will all come to late as the election pulls closer. If the Obama brand last past the election, especially if he loses, I think Barack will have really accomplished something truly special.Branding 101: Barack Obama
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